'The hypodermic syringe model sees the media audience as passive and easily influenced and manipulated by the mass media.' Assess this,referring to sociological evidence and arguments.

The subcutaneous syringe model is a theory of media big businessman on audience. The term is used to describe interaction amidst the media and normal belief, offering the concept of people becoming moved(p) by the information injected into them through their information medium. (For utilisation, television viewing audience would abide their minds injected with sex and violence after watching as salutary many graphically violent programmes, and this would affect their views and behaviour). The model tends to get through contemporary society, as Greg Philo, a challenger of this theory says: composed of scattered undivideds who were subject to powerful and effective propaganda messages which they received and then reproduced... An typeface of the hypodermic syringe model in action could be applied to the murder of Jamie Bulger, before which the two appallingly young murderers of the toddler had been discussing violent films that they had seen. It is generally believed that the films that the two had watched affected their behaviour, designer them to want to try out some of the things they had seen on screen. However, problems with this model is that it tends to view the several(prenominal) as a passive member of a hulk audience with no will or opinions of their own; it disregards diametric factors and differences in individual reception of media messages.

The general view is that the hypodermic syringe model is an outdated early attempt by sociologists and psychologists to explain the relationship between the public and the media. Is it really manageable for people to receive the media message unadulterated and in its come in? Even if they do , how will it affect their behaviour, if ind! eed it does? Audiences are non sportsmanlike sheets of paper on which media messages can be create verbally; members of an audience will have prior attitudes and beliefs, which will place how... If you want to get a full essay, order it on our website: OrderEssay.net

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