Brand Management

Individual Report 3 Evaluating post Architecture Pick unmatched of the instigants you identified as bingle of your five favourites. Answer the succeeding(prenominal) two questions concerning its note architecture. 1. provide a simple look-alike of their gull hierarchy and portfolio. orchard apple tree is unity of the worlds atomic number 82 technology companies. However, apple is no longer plainly merchandising fruits and providing in advance(p) solutions, they are sell trade names. orchard apple tree continues to rear its brand strength by spirit consumer needs and wants and supplement its brand assets effectively. orchard apple tree has been immensely prosperous in grammatical social structure a strategic and logical brand portfolio. Over the years, orchard apple tree has diversified its products line to include not only change computers and cellph bingles moreover in appendix mobile media and mobile blood gad locomotes. With big investments in R&D and marketing apple has been able to leverage its brand power and consumers desirous brand loyalty to underframe the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and each(prenominal) of these sub-brands aid the underlying value of the in corporated brand, such as innovative technology, cutting-edge design, invariable superior quality and multi-stakeholder collaboration. individually sub-brand also expanded the mountain chain of the Apple brand at product level. Nonetheless Apple competes in four disparate categories the friendship ensures that its decision to found these industries is accentuate by strategic relatedness. This should not just be restrained to the type of products, but should be based on some key competencies of the corporate brand. more than importantly, each sub-brand should kick upstairs the brand identity and rightfulness of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downswing in any one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, order it on our website: Orderessay

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